Blue Ocean Strategy Simulation

See our calendar for the next Blue Ocean Strategy Simulation session.

Blue Ocean Strategy, developed by INSEAD professors W. Chan Kim and Renee Mauborgne, teaches you to move beyond traditional, head-to-head competition. Instead, Blue Ocean thinking helps you to re-define your industry, launch disruptive new products, and render your competition irrelevant.

The Blue Ocean Strategy Simulation teaches the principles, methodologies, and tools of the bestselling strategy book. In this rich, interactive simulation, teams of participants will manage a company locked in vicious competition in a declining industry. Using Blue Ocean thinking, you’ll create new products and services that turn the industry on its head – and in the process, you’ll capture profits and market share.  The Blue Ocean Strategy Simulation is a fun, engaging way to learn these revolutionary principles. You’ll leave excited and eager to apply Blue Ocean thinking to your own business. View a Blue Ocean Strategy Presentation

Blue Ocean Strategy Simulation

View Our Calendar of Bono Training Events & Certifications

Registration Fee: $1,100 per person

Bonus: Participants will receive a free copy of Prof. Kim and Mauborgne’s Harvard Business Review article, “Blue Ocean Strategy.”

Join the likes of Cirque du Soleil, NetJets, [yellow tail], and the New York City Police Department, and learn to create your own Blue Ocean.

About W. Chan Kim and Renée Mauborgne

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France, the world's second largest business school.

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

Kim and Mauborgne's Value Innovation and Fair Process articles were selected among the best classic articles ever published in Harvard Business Review.

In 2009 Kim and Mauborgne were named to The Thinkers 50, the definitive listing of the world's top 50 business thinkers.

On-Site Blue Ocean Strategy Simulation

Call 800.278.1292 if you'd like to have Bryan Stennes deliver a Blue Ocean Strategy Simulation on-site at your organization.

Buy the Book Blue Ocean Strategy