Lateral Thinking Testimonials

“I feel that de Bono’s lateral thinking techniques are very powerful. The benefits of having a process to work with—purpose, idea, concept, and alternatives—include increased work speed and a more rigorous examination of issues. The notion of concepts has proved very powerful for me and given me a way to ‘ladder up’ my thinking and synthesize ideas."

-From a Brand Manager for a Fortune 500 Food Manufacturer

"Our key professionals have embraced de Bono's creative thinking techniques.  They are having a profound impact on the quality of our thinking at IBM."

- Jack Smulowitz, IBM

"By using Edward de Bono's brilliant concept of 'lateral thinking' we were able to revolutionize the insurance industry through 'living needs' policies that allow people to benefit from their life insurance while they are alive."

- Ron D. Barbaro, President, The Prudential Insurance Company of America

"Great course! Very useful and fun. I learned a new process to harvest ideas for improving products/processes and generating new product ideas."

- Heather K., 3M

"Barbara Stennes represents the best of the best.  We always call her first when we have a challenging assignment. No situation is too tough for her. One of her more remarkable feats was conducting a four-day certification in the Netherlands for a group of people who spoke almost NO English. Some of Barbara's comments were translated for the participants, but she relied largely on gestures, tone of voice, drawings, and context clues to critique the participants' presentations and coach them for a better delivery style. She is that good at getting her points across."

- Kathy Myers, President of de Bono publishing company

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Lateral Thinking Testimonials