The key to making decisions that will deliver maximum value lies in creating a framework that is specific enough to add meaning but is also pliable enough to expand and contract with each unique challenge.

You'll find a framework robust enough to support these efforts in Edward de Bono's training course, Six Value Medals.

When employees can scan, identify and prioritize values, they become vital partners in growing your business.

NEW Six Value Medals Case Study

Six Value Medals Image: Six Value Medals is the Newest Edward de Bono Training Course

The skills taught in Six Value Medals help people quickly but thoroughly scan for values, prioritize which values are the most important to pursue, and then ensure that top values are addressed and maximized every step of the way. It's like putting on a pair of glasses with six lenses, one for each of the six important value categories.

de Bono's Six Value Medals

Gold Medal: Gold is precious, and so are an organization’s people. The gold medal asks, What matters to our people? How will this decision affect our people? Human values include pride, achievement, a sense of belonging, hope, trust, and growth.

Silver Medal: Silver impacts the organization. What matters to the organization? What are our goals as a company, and how will a prospective action help us or hinder us in pursuit of these goals?

Steel Medal: Steel must be as strong as possible. What are the implications for quality? How will the decision at hand impact the quality of what we do?

Glass Medal: Glass can take the shape of many functional, often beautiful and colorful objects. The glass medal covers change, innovation, simplicity, and creativity. What can we do to foster creativity and innovation in our organization? What changes in products, services, or internal processes could we try out?

Wood Medal: Wood spotlights ecology values in the broadest sense: nature, ambience, community, political climate, etc. Who or what outside the organization might be affected by this? Is there a positive or negative impact if we take this road?

Brass Medal: Brass looks like gold but is not. Brass medal values take into consideration appearances and perception, our image and reputation. How will this action be interpreted? What will people think?

"It is not enough to know that values are important. We need better ways of perceiving values, talking about them and assessing them. That is the best basis for action of any sort. The Six Value Medals framework gives you the tools to do this."

- Dr. Edward de Bono

Too often, organizations cannot articulate the basis for their decisions. As a result, they may fail to notice and resolve conflicts in values that have a negative impact on employees, the organization, clients, community relationships, and more.

Until now there has not been a concrete way to assess the impact that a decision may have on our attempts to create and protect value. When employees can scan, identify, and prioritize values, they become vital partners in growing your business.

"It was very satisfying to watch the participants learn about the Six Values and apply them both to their personal lives and our work here at GMAC Insurance. The feedback from the attendees was very positive, and we are planning another class for March."

- Michael Campbell, Six Value Medals, Certified Trainer at GMAC

Edward de Bono's Six Value Medals: A Complete System for Incorporating Value into Business Solutions

How You Can Experience Six Value Medals

Dr. Edward de Bono launched Six Value Medals training in October 2007. Participate in the end-user Six Value Medals training course or a Six Value Medals train-the-trainer certification. View upcoming Edward de Bono Training Events.

Call 515.278.1292 for information and to register for Six Value Medals training or Six Value Medals certification.

Read The Six Value Medals by Edward de Bono

Six Value Medals is a groundbreaking book that provides a basis for value assessment, an essential tool in decision-making for 21st century corporations.

Edward de Bono's book demonstrates that values come into all areas of thinking, behavior, and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organizational values, cultural values and perceptual values.

By introducing a scoring system to rate different values as strong, sound, weak, or remote, Edward de Bono's thinking methods help readers prioritize and make executive decisions that count.