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Feb. 23-25 San Diego

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Apr. 19-21 Des Moines

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Edward de Bono Case Studies & Articles

de Bono Case Studies & Articles

Connex Case Study (pdf)
Connex used Six Thinking Hats and Lateral Thinking to develop leadership competencies in employees identified as high-potential company leaders.

ABN AMRO Case Study (pdf)
ABN AMRO used Six Thinking Hats to help employees generate and present new ideas to top management.

Ice Cream Delivery Case Study (pdf)
An ice cream company used Random Entry to solve a problem with their direct store delivery.

Use Six Thinking Hats for Success in Facilitating Virtual Meetings
Using Edward de Bonos Six Thinking Hats to facilitate virtual meetings helps increase attention and interaction between participants.

Plant Managers Use Innovative Communication Tools to Tap Strengths of Straight-Shooting Workforce
The management team at Emerson Scroll Compressors worked with de Bono Consulting to design a five-step plan to increase employee involvement in improving plant performance.

Innovative Facilitation Tools Help Advance Strategic Community Initiatives for Long-Term Economic Impact
Using de Bono's proven facilitation techniques, the Erie Regional Chamber and Growth Partnership has honed its capacity to build coalitions for economic and community development.

Thinking as One Key to Organization Health - An Interview with de Bono Master Trainer, Lynda Curtin
A recent interview with de Bono Master Trainer, Lynda Curtin, regarding her involvement with the Health Work & Wellness Conference, Thinking Organization’s Succeed!

Innovation Award - Hormel Foods: An interview with Lateral Thinking Trainer, Dan Hirst
A recent interview with Dan Hirst regarding Hormel's R&D Team of the Year Award from Food Processing Magazine.

Lateral Thinking Case Study
A well-known pharmaceutical company uses Lateral Thinking to power idea generation in a Kaizen initiative.

Six Value Medals for Decision Making
GMAC training participants describe discoveries, lessons learned, and plans for using Six Value Medals in the future.

Hewlett-Packard - In the Heart of Chaos... Strategic Business Planning SUCCESS!
Learn how the success of the de Bono tools, Six Thinking Hats and Lateral Thinking, in the quality program has spread to numerous divisions and segments of the new Hewlett-Packard/Compaq conglomerate.

Can Innovation Tools Influence the New Product Development Process
Learn how MDS SCIEX measured the qualitative and quantitative impact Edward de Bono's Six Thinking Hats had on their product development process.

Six Thinking Hats Resolve Problems on Projects
Kemin Industries Inc. in Des Moines, IA, uses the Six Thinking Hats methods to solve problems, resulting in a more focused discussion. The methods encourage meeting participants to look beyond their normal responses to situations and to spark new ideas by adopting various roles.

Six Thinking Hats in Business Process Management
Read about the exciting benefits that MobiFon Connex in Romania realized after implementing Edward de Bono's Six Thinking Hats.

Six Thinking Hats as Applied in Six Sigma
The integration of Six Thinking Hats with Six Sigma methodology will help the overall potential of Six Sigma in business improvement and development.

Course in Creativity & Team Dimensions Profile Training
Learn how Barbara Stennes helped an engineering firm capitalize on natural talents to maximize productivity using Course in Creativity training combined with the Team Dimensions Profile from Inscape Publishing.

de Bono Thinking Systems in Higher Education
Learn how 3 educational institutions have embraced the de Bono Thinking Systems.

Changing Mines in South Africa
Teams learn the Power of Perception (DATT) thinking tools and engage in experiential learning, boosting productivity, reducing absenteeism, and improving morale.

Playmobil Malta - A Thriving Corporate Culture
Edward de Bono's DATT thinking methods are part of a bold initiative to help the organization continually improve their world famous product line for children by helping each employee fulfill his or her potential.

The Rehabilitation of Children Using the de Bono Thinking Tools
Learn how the Six Thinking Hats tools have helped transform children into positive individuals ready to accept their circumstances and affect the speed of their own recovery or rehabilitation.

Surprise - Living Well Between the Rock and the Hard Spot
The de Bono Online tutorial, Six Thinking Hats Online, serves as an introduction to the Six Thinking Hats concepts for those participating in a meeting led by a trained Six Thinking Hats facilitator.


Articles by Edward de Bono

The Revolutionary Nature of Parallel Thinking
Parallel thinking guides thought processes in one direction at a time so we can effectively analyze issues, generate new ideas, and make better decisions.

Innovation Must Go Beyond Lip Service
Many organizations today pay lip service to the idea of 'innovation.' But it is not enough to say that you are in favor of innovation and then do nothing about it.

Dr. Edward de Bono on Creativity
Anyone can be creative - provided they learn and develop their skills.

Is it Good Enough?
If you think management is all about problem-solving, you are unlikely ever to reach your full potential, argues Edward de Bono.


Lessons From Edward de Bono

Lateral Thinking Lesson from Edward de Bono
A girl looks beyond the obvious using Lateral Thinking to find a solution that wouldn't initially come to mind.

Lesson in Perception from Edward de Bono
A boy outsmarts his companions when choosing between two coins.


Articles About Edward de Bono

The Thinker
Edward de Bono believes "If people were better thinkers, the world would be a better place."

All Governments Need a Minister of Thinking
Edward de Bono on why thinking must be taken seriously by schools, corporations and governments.

How I Got There: An Interview with Edward de Bono

de Bono Pinpoints Essential Business Values
Nominated for the Nobel Prize for Economics in 2005, de Bono is perhaps best known as the originator of 'parallel thinking' and The Six Thinking Hats.

Edward de Bono Calls for Companies to Appoint Chief Ideas Officers
Dr. Edward de Bono says companies need to start living up to their brand and corporate promises and commit to the pursuit of innovative ideas.

Maximizing Creativity and Lateral Thinking to Deliver Strategic Success Conference
Edward de Bono taught some of his patented Lateral Thinking techniques in person during an exclusive one-day event in Bahrain, entitled Maximizing Creativity and Lateral Thinking to Deliver Strategic Success.

Institute Marks World Creativity Day
Join the growing community of the World Creativity and Innovation Day, a global celebration of the central role that creativity and innovation plays in our lives.

Minister Announced as Patron for Edward de Bono Conference in Bahrain
On June 1, 2008 Edward de Bono will present his 'Maximizing Creativity and Lateral Thinking to Deliver Strategic Success' program at a one day conference in Bahrain.

Video: The Saatchi & Saatchi Award for World Changing Ideas
The winner of the fifth Saatchi & Saatchi Award for World Changing Ideas is Vestergaard Frandsen, who invented the LifeStraw, a Personal Water-Purification Tool. The Competition was judged by Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.

Edward de Bono on The Thinkers 50
Thinkers 50 by Ciaran Parker features profiles, interviews, and commentaries on major business thinkers including Dr. Edward de Bono.

The Collapsible Wheel to be Judged by Edward de Bono and Other Luminaries at the Saatchi & Saatchi Award For World Changing Ideas
Duncan Fitzsimons, Crossbreed Collapsible Wheel, has been shortlisted for the fifth Saatchi & Saatchi Award for World Changing Ideas, judged by luminaries including Edward de Bono, Peter Gabriel and Malcolm McLaren.

Using Edward de Bono's PMI Approach to Help Children's Thinking
Edward de Bono’s PMI involves children in considering (for a specified time) what is positive (P) about something or someone, the minus attributes (M) and everything they regard as interesting (I).

Edward de Bono’s on an India Mission
During his visit to India, Edward de Bono talks about some of his newer thinking techniques such as the Six Value Medals.

Teen Brain Exposed 
New research on frontal lobes explains much about behavior and learning. Using well-documented techniques such as Edward de Bono's Six Thinking Hats helps empower teens.

Former US Secretary of State Colin Powell heading to Dubai for Leaders Forum 
General Powell will join Queen Noor of Jordon; the former head of Disney, Michael Eisner; retired IBM president and CEO Louis V Gerstner Jr, economist and forecaster, Harry S. Dent Jr; internationally renowned corporate strategist, CK Prahalad; and creative thinker, Edward de Bono in the line up of keynote speakers at the Forum.

Edward de Bono Attends Leaders in Dubai Business Forum
Dr. Edward de Bono joined a record number of delegates from more than 40 countries for the opening of the Leaders in Dubai Business Forum.

Najib First to Receive ABE-Edward de Bono Award
This first-ever Edward de Bono award recognizes Najib's efforts and contribution to the education sector locally and internationally.

Dr. Edward de Bono Named as Top Intellectual in Accenture Study

The Exclusive Interview With Dr. Edward de Bono

Barbara Stennes Honored as Lifetime Certified de Bono Master Trainer

Why be king of Oz? That's a no-brainer according to Edward de Bono

Edward de Bono on Suntop Media's Thinkers 50

Edward de Bono Among UAE Entrepreneurs to Drive Debate at Leaders Business Forum
Some of the world’s most influential business, social, and military leaders, including Dr. Edward de Bono, will meet with Middle East business executives later this year in Dubai.

First Innovation Week to Celebrate Edward de Bono’s Six Thinking Hats

Finishing School for Team India
An Edward de Bono analytical technique was recently imparted to trainees at a national coaching camp in India.

TCS Lab Digitizes de Bono Techniques


Other Innovation & Thinking Skills Resources

Sales Professionals - Put on Your Thinking Hats!
Salespeople must determine how and when to make adjustments to stand out in a crowded marketplace.  Edward de Bono's Six Thinking Hats teaches you how to separate emotion from facts and the positive from the negative.

Managing Change in an Innovative World
Successful leaders of the future will be those individuals who not only learn how to cope but to excel while everything is changing around them.

‘Destination Growth 07’ Launch Of Interactive Business Development Tool
An innovative marketing tool was launched at EEDA’s ‘Destination Growth 07’ at the Imperial War Museum, Duxford, in Cambridgeshire.

Edward de Bono: Edward de Bono training



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