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Edward de Bono

 Edward de Bono
Edward de Bono

Edward de Bono is regarded as the leading international authority in the field of creative thinking, innovation, and the direct teaching of thinking as a skill.

Born in Malta, Edward de Bono was a Rhodes Scholar at Oxford and has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard. He is an M.D. with a Ph.D. in psychology and physiology.

Edward de Bono's medical background in biological information systems inspired and enabled him not only to teach thinking but also to design thinking methods.

"An inspiring man with brilliant ideas. de Bono never ceases to amaze with his clarity of thought." 

- Richard Branson

Although the Edward de Bono methods are based on a fundamental understanding of how the brain handles information, they are designed to be very simple and practical, and are utilized by people of all ages and professions, including Nobel Prize laureates and corporate executives at some of the world's largest organizations.

Edward de Bono has chaired a special summit of Nobel Prize laureates, and been named one of the 250 people who have contributed most to mankind.

Dr. de Bono has written more than 80 books that have been translated into over 40 languages. Titles include classics such as Six Thinking Hats, Lateral Thinking, Serious Creativity, Six Value Medals, and Simplicity. Click to purchase books by Edward de Bono.

The Edward de Bono Thinking Systems are simple, practical, and powerful.

Facilitators, project managers, team leaders, and others utilize the Edward de Bono training programs:

  • Six Thinking Hats
  • Lateral Thinking
  • Course in Creativity
  • Focus on Facilitation
  • Power of Perception (DATT)
  • Simplicity
  • Six Value Medals

"If you wait for opportunities to occur, you will be one of the crowd."
- Edward de Bono

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Edward de Bono Thinking Systems Produce Powerful Results

Ron D. Barbaro, former president of Prudential, noted that it was through Edward de Bono's concepts that the insurance industry was revolutionized by "living needs" policies that allowed people to benefit from life insurance while still alive.

The British government found that teaching the unemployed about thinking for just six hours increased their employability by 500%.

MDS SCIEX shaved 2-3 years off the product development lead-time, cut material costs by $35,000 per unit, eliminated reliability problems, and fostered a collaborative corporate culture.

Erie Regional Chamber and Growth Partnership honed its capacity to build coalitions for economic and community development.

"Argument freezes people into positions, and then they are imprisoned by those positions."
- Edward de Bono


History of the Edward de Bono Thinking Systems

In 1991, Edward de Bono arranged for the incorporation of de Bono Thinking Systems (previously APTT) to publish his training materials and to certify instructors to teach his thinking methods.

de Bono Thinking Systems now supports 29 distributors and over 900 certified instructors in over 35 countries.

Work With de Bono Consulting, the Leading Global Edward de Bono Distributor

Edward de Bono personally trained and certified our Founder and CEO, and Lifetime Certified de Bono Master Trainer, Barbara Stennesde Bono Consulting is the #1 de Bono Thinking Systems Distributor in North America.

Hire a Certified de Bono Trainer to deliver an Edward de Bono training seminar, facilitate an upcoming meeting using the Edward de Bono Thinking Systems, or present a keynote session on creative thinking and innovation.

Call 515.278.1292 to speak with a de Bono Consulting representative.

Edward de Bono Keynote Presentations & Consulting

Edward de Bono is available to deliver keynotes on creative thinking, innovation, Lateral Thinking, and the direct teaching of thinking as a skill. Dr. de Bono also works with clients to generate new ideas and new possibilities around defined issues. Contact our Sales Team at 800-278-1292 for pricing and details.


"The quality of our thinking will determine the quality of our future."
- Edward de Bono

Attend a Edward de Bono Training Seminar 



"The winner is the chef who takes the same ingredients as everyone else and produces the best results."
- Edward de Bono



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