Meeting Facilitation: Use a de Bono Meeting Facilitator to Get Real Results

Brand Team Launches Innovative Product

Background: A brand team in charge of the launch of a new innovative product to the market is looking for a way to be more innovative. The group is already viewed as highly creative and innovative. The product is unique to the market place and will launch in 11 months. The target market for this product is a new demographic for products of a similar nature.

Challenge: The brand leader wants to push the team outside their conventional thinking to generate new ideas that will WOW the market. The brand leader also wants the team to learn new tools they could continue to use to “push” their thinking forward.

Solution:  A combination of Lateral Thinking training and Meeting Facilitation.  Focus on Facilitation facilitator used a combination of Six Thinking Hats and Lateral Thinking tools to flesh out the Wow Factor.

Outcome: The team and the Brand Manager were very pleased and surprised by the powerful ideas and market concepts they developed in such a short amount of time.  So much so that they question the need to continue using their advertising agency for concept development, which had been expensive, slow, and uninspired.

Call 515.278.1292 to have a de Bono Meeting Facilitator lead your next important meeting.