Serious Creativity by Dr. Edward de Bono

A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking.  Used correctly, creative thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets.

Browse Additional Books on Creativity and Innovation

Tell Us About Your Innovation Needs

de Bono Consulting works with multinational organizations to develop a complete innovation strategy that will improve their bottom line results. We have solutions to fit the individual, the team, and the organization.

Call 800.278.1292 | Email Us | Contact Us Online